appointure
Activity calculator

How many meetings do you want a month?

Move the numbers and see the volume each channel needs. These are market reference ranges, not a promise: we work out your real number on the call.

10
Channels
Market you sell to
Average total revenue a customer brings over the whole relationship.
Out of 100 meetings with good-fit accounts, how many become customers.
How we calculate this

70% of booked meetings show up. Email: 1 booked meeting per 500 to 1,200 emails in LATAM, 700 to 1,500 in the US and 600 to 1,300 in Spain and Europe (market reference: 1,000; LATAM and Spain get less cold email). Up to 3 emails per contact and 25 sends per inbox a day. With calls: 40% of meetings come from the phone, with 1 meeting per ~300 dials in LATAM, ~350 in Europe and ~450 in the US (fewer people pick up). Timing: 3 weeks of domain warm-up, the first week of sending, then your sales cycle. Your result depends on your offer, your market and your list.

-new customers a month (approx.) · - in new customer value a month
-booked meetings (with no-shows)
-emails a month (range)
-verified contacts a month
-sending inboxes
-calls a month
-to first customers (first meetings in 3 to 4 weeks)

11 questions, 3 minutes. It lets me come prepared to the call.